Built by a dad who wanted better for his own kid.

Shane SantaCroce started SMG in 2010 for one reason: to manage his own daughter. He sat down with dozens of agencies and didn't like what he saw. Upfront fees, vague promises, nobody who actually picked up the phone. So he built the operation he wanted for his own family.

His daughter eventually chose a different path. Shane kept going. SMG grew from managing kids to managing talent of every age, and the principle never changed. Ethical, transparent, and personal. Every model works directly with Shane.

Outside of SMG, Shane has spent roughly 25 years building and scaling businesses in marketing, sales, and media across South Florida. He's a father of five. That's the lens he brings to every client: treat them the way you'd want your own kid treated, then go get them work.

"[Shane quote, to be written]"